How Brands Use Web3 to Reach New Luxury Consumers

From concierge medicine to electric cars, big brands often pioneer products and services that later go mainstream. Early movers discuss how they use emerging tech to refine their interactions with customers – particularly younger, digital-native consumers drawn to premium products – and the lessons learned from brands that have come and gone in this field.

Speakers
Vanessa Grellet, Managing Partner, Arche Capital
Dani Mariano, President, Razorfish
Erika Wykes-Sneyd, Vice President of adidas /// Studio, adidas
Camilla McFarland, Advisor, Serotonin