Tira joined CoinDesk in January of 2022 and is responsible for the production of networking, business development and educational products for institutional investors and asset managers active in digital assets. She joined CoinDesk from Managed Funds Association where she led programming across the hedge fund ecosystem. Prior, she ran the international GAIM conferences as well as other traditional finance events. She started out in network news back in the day when there were three major U.S. networks.